PR Glossary

Public Relations (PR): The determined, planned and sustained effort to establish and maintain mutual understanding between an organisation and its publics. Also understood as reputation management, the PR craft can be categorised into several broad practice areas, such as media relations, investor relations, etc. more
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Written by IPRM   
Sunday, 08 February 2009 21:53


 

 

 



A befitting tribute to an exceptional man, this book beckons the reader to cast away  prejudices and adopt an objective viewpoint in the national policies and projects implemented under the often controversial Malaysian Prime Minister, Tun Dr Mahathir Mohamad.

Each chapter carries a certain style of the individual writers and gems of insight on Tun Dr. M’s leadership, such as his single- handed creation of “a distinct brand of public relations, an original, one-of-its-kind that is highly insightful and visionary” Not only does this book offer the reader snippets of Malaysian history, political, economical and social progression that marked the highlights of Tun Dr. M’s career, it also reminds the reader that whatever bad press he has had, Tun Dr. M held his fort as an extremely resilient world leader.

STOCK AVAILABLE: 5
PRICE: RM 200.00


By Venket Iyer

STOCK AVAILABLE: 2
PRICE: RM 45.00

 


        

 

 

PRICE: RM 45.00

 


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Last Updated on Thursday, 08 October 2009 15:05
 

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