Public Relations (PR): The determined, planned and sustained effort to establish and maintain mutual understanding between an organisation and its publics. Also understood as reputation management, the PR craft can be categorised into several broad practice areas, such as media relations, investor relations, etc. more
Professional Talk Series (02 Disember 2009) 'Changing Face of Public Relations (Impact of new Media Technologies on Public Relations)' by David Gibson, Managing Director, Inter-AsiaCommunications Sdn. Bhd.