PR Glossary

Public Relations (PR): The determined, planned and sustained effort to establish and maintain mutual understanding between an organisation and its publics. Also understood as reputation management, the PR craft can be categorised into several broad practice areas, such as media relations, investor relations, etc. more
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Written by IPRM   
Tuesday, 17 March 2009 14:05

EFFECTIVE SHORT TRAINING PROGRAMS

1)         CRISIS COMMUNICATION & MANAGEMENT: A Public Relations approach to damage control

            Date:                TBC

            Time:                9.00am – 5.00pm

            Venue:              Institute of Public Relations Malaysia

                                    11th Floor (West Wing),

                                    Wisma Sime Darby,

                                   Jalan Raja Laut,

                                   50350 Kuala Lumpur


 

·         Understand the philosophy and approach to crisis communication and its management principles.

·         Develop S.O.P.s to better prepare the organization in facing a crisis.

FEE: RM 890/per person

 

2)         EVENTS MANAGEMENT: The art and its science

            Date:                TBC

            Time:                9.00am – 5.00pm

            Venue:              Institute of Public Relations Malaysia

                                    11th Floor (West Wing),

                                    Wisma Sime Darby,

                                   Jalan Raja Laut,

                                   50350 Kuala Lumpur

·         Design, develop and manage events professionally.

·         Achieve your business or service goals through meaningful events / publicity promotions

·         Understand the four types of event classifications for effective positioning of product / service / institutional image.

FEE: RM 550/per person

 

3)                  HOW TO CONDUCT MEMORABLE MEETINGS FOR BUSINESS IMPACT

            Date:                TBC

            Time:                9.00am – 5.00pm

            Venue:              Institute of Public Relations Malaysia

                                    11th Floor (West Wing),

                                    Wisma Sime Darby,

                                   Jalan Raja Laut,

                                   50350 Kuala Lumpur

 

·         Save time

·         Manage cost

·         Achieve productivity

·         Communicate effectively

FEE: RM 790/per person

 

4)         PUBLIC SPEAKING AND PRESENTATION SKILLS


            Date:                TBC

            Time:                9.00am – 5.00pm

            Venue:              Institute of Public Relations Malaysia

                                    11th Floor (West Wing),

                                    Wisma Sime Darby,

                                   Jalan Raja Laut,

                                   50350 Kuala Lumpur



·         Master presentation techniques and technology management

·         Train the body to speak right

·         Techniques to overcome stage fright

FEE: RM 800/per person

 

5)         COURTESY IN CUSTOMER SERVICE – IN MANDARIN


            Date:                TBC

            Time:                9.00am – 5.00pm

            Venue:              Institute of Public Relations Malaysia

                                    11th Floor (West Wing),

                                    Wisma Sime Darby,

                                   Jalan Raja Laut,

                                   50350 Kuala Lumpur

 


 FEE: RM 888/per person

 

6)         THE ART OF PROMOTIONS THROUGH THE PRINT MEDIA

            Date:                TBC

            Time:                9.00am – 5.00pm

            Venue:              Institute of Public Relations Malaysia

                                    11th Floor (West Wing),

                                    Wisma Sime Darby,

                                   Jalan Raja Laut,

                                   50350 Kuala Lumpur

 

FEE: RM 690/per person

 

7)         ASAS PERHUBUNGAN AWAM UNTUK KAKITANGAN AWAM KERAJAAN

            Date:                TBC

            Time:                9.00am – 5.00pm

            Venue:              Institute of Public Relations Malaysia

                                    11th Floor (West Wing),

                                    Wisma Sime Darby,

                                   Jalan Raja Laut,

                                   50350 Kuala Lumpur

 

FEE: RM 690/per person

 

9)         STRATEGY, QUALITY & BRANDING

            Date:                TBC

            Time:                9.00am – 5.00pm

            Venue:              Institute of Public Relations Malaysia

                                    11th Floor (West Wing),

                                    Wisma Sime Darby,

                                   Jalan Raja Laut,

                                   50350 Kuala Lumpur

 

FEE: RM 690/per person

 

10)       PUBLIC SPEAKING FOR PROFESSIONAL DEVELOPMENT

            Date:                TBC

            Time:                9.00am – 5.00pm

            Venue:              Institute of Public Relations Malaysia

                                    11th Floor (West Wing),

                                    Wisma Sime Darby,

                                   Jalan Raja Laut,

                                   50350 Kuala Lumpur

 

FEE: RM 690/per person

 

11)       PERHUBUNGAN MEDIA : PENGENDALIAN SIDANG AKHBAR
(9.00am – 5.00pm)
Date : TBC
 

FEE: RM 990/per person

 

12)       LAW – THE MALAYSIAN PERSPECTIVE
(9.00am – 5.00pm)
Date : TBC
 

FEE: RM 490/per person

 

13)       COMMUNICATION EXCELLENCE IN PATIENT CARE
(9.00am – 5.00pm)
Date : TBC
 

FEE: RM 990/per person

 

14)       REPORT WRITING SKILLS
(9.00am – 5.00pm)
Date : TBC
 

FEE: RM 490/per person

 

15)       TRAINING FOR COUNTER/FRONT LINE CUSTOMER SERVICE STAFF
(9.00am – 5.00pm)
Date : TBC

FEE: RM 290/per person

 

16)       FINANCE FOR NON FINANCE MANAGERS
(9.00am – 5.00pm)
Date : TBC 

FEE: RM 590/per person

 

17)       PUBLIC SPEAKING
(9.00am – 5.00pm)
Date : TBC
 

FEE: RM 690/per person

 

18)       ENHANCING INTERNAL PR
(9.00am – 5.00pm)
Date : TBC
 

FEE: RM 590/per person

 

19)       PR FOR RECEPTIONIST & SECRETARIES
(9.00am – 5.00pm)
Date : TBC

·         Attitude and mindset re-alignment

·         Self-esteem and confidence building

·         Mastering oral and written communication skills

FEE: RM 290/per person

 

20)       MEDIA SKILLS : WRITING SPORTS & TRAVEL NEWS FOR BUSINESS ADVANTAGE
(9.00am – 5.00pm)
Date : TBC

FEE: RM 890/per person

 

21)       MAXIMISING MEDIA EXPOSURE – VITAL TECHNIQUES / STRATEGIES
(9.00am – 5.00pm)
Date : TBC

FEE: RM 488/per person

 

22)       TELEPHONE COURTESY & TECHNIQUES for better communication
(9.00am – 5.00pm)
Date : TBC

·         Understanding the telephone

·         The seven habits of telephone management

·         Art of message taking

·         Listening skills

·         Speaking skills

FEE: RM 290/per person

 

23)       WRITING NEWS RELEASES THAT SELL
(9.00am – 5.00pm)
Date : TBC
 

FEE: RM 388/per person

 

24)       FEATURES WRITING SKILLS
(9.00am – 5.00pm)
Date : TBC

FEE: RM 388/per person

 

25)       ORGANISING SUCCESSFUL PRESS CONFERENCES & HANDLING PRESS INTERVIEWS
(9.00am – 5.00pm)
Date : TBC
 

FEE: RM 388/per person

 

26)       BASIC PR FOR SENIOR GOVERNMENT OFFICERS and PR PERSONNEL
(9.00am – 5.00pm)
Date : TBC
 

FEE: RM 1190/per person

 

27)       HOW TO SUPPORT YOUR BOSS & ORGANISATION WITH PR SKILLS & COMPETENCIES
(9.00am – 5.00pm)
Date : TBC

FEE: RM 290/per person

 

28)       HOW TO EMCEE AND DO IT RIGHT
(9.00am – 5.00pm)
Date : TBC
 

FEE: RM 690/per person

 

All courses will be held at,

INSTITUTE OF PUBLIC RELATIONS MALAYSIA(IPRM),

LEVEL 11TH (WEST WING),

WISMA SIME DARBY,

JALAN RAJA LAUT, 50350 KUALA LUMPUR

On

WEEKDAYS/WEEKENDS OF EVERY MONTH STARTING JUNE 2009.

 

ANY ENQUIRIE PLEASE CALL OUR OFFICE AT 03-2961 5062/03-2962 5061 OR EMAIL   This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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Last Updated on Tuesday, 07 July 2009 10:18
 

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