PR Glossary

Public Relations (PR): The determined, planned and sustained effort to establish and maintain mutual understanding between an organisation and its publics. Also understood as reputation management, the PR craft can be categorised into several broad practice areas, such as media relations, investor relations, etc. more
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INSTITUTE OF PUBLIC RELATIONS MALAYSIA
Aras 10,
Kompleks Kementerian Penerangan, Komunikasi & Kebudayaan,
Persiaran Perdana, Presint 4,
62100 Putrajaya, Malaysia


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Tel : 03 - 8911 3440/7407
Fax: 03 - 8911 7407