PR Glossary
Public Relations (PR): The determined, planned and sustained effort to establish and maintain mutual understanding between an organisation and its publics. Also understood as reputation management, the PR craft can be categorised into several broad practice areas, such as media relations, investor relations, etc. moreMain Menu
| About IPRM |
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| Written by IPRM |
| Sunday, 08 February 2009 21:42 |
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HISTORY The Institute of Public Relations Malaysia (IPRM), set up in 1962 does not belong to any individual professional Public Relations practitioner but rather to all those in its portal who desire the systematic, organized growth and development of Public Relations as a profession which can contribute positively to the nation’s continuous growth and development in all spheres of human endeavors.
THE BIRTH OF IPRM On 25th March 1965 Founding Members of the Institute adopted the Constitution at a meeting held in the Federal Department of Information premises in Mountbatten Road (now Jalan Tun Perak) of Kuala Lumpur. The first president elected was the then Director General Information, Dato’ Mohd Sophiee Sheikh Ibrahim and most of the charter members of the Institute were Information Officers from either the Federal or the Selangor State levels.
The overriding objective of IPRM is to enhance professionalism among public relations practitioners in Malaysia. To meet this main objective, IPRM organizes various seminars and trainings for members and non-members. It also supports research and other educational activities in public relations. The specific objectives of the Institute are: · To advise, provide information and create opportunities for discussions on all aspects of public relations activities. · To promote the understanding, development and recognition of public relations. · To establish and prescribe standards of professional and ethical conduct and ensure the observance of those standards. · To encourage the attainment of professional academic qualification. · To nurture, promote and maintain contacts with public relations practitioners.
IPRM TODAY The Institute has clocked 46 years of history and has been involved in aspirations of nation building. IPRM also has played a significant role in the training and development of more than 5,000 Malaysian in preparing and qualifying them for a career in public relations. The Institute stepped up its training and development of public relations practitioners both from the public and private sectors.    |
| Last Updated on Sunday, 18 April 2010 17:23 |
